Image by Moritz Kindler


A book about high-pressure workplaces and what we can learn from them

By Christopher Cox

Desk with Book

"The Deadline Effect is filled with case studies that are smart, fun to read, and filled with drama. And most important, there are real lessons here: about how to work more creatively and efficiently, and how the ticking clock of a deadline often pushes us to do our best work."

Charles Duhigg, bestselling author of The Power Of Habit and Smarter Faster Better

"A wry and literate how-to, a counterphobic look at the deadlines we fear yet couldn’t live without."

Ted Conover, author of Newjack, winner of the National Book Critics Circle Award

"Compulsively readable . . . In these vivid profiles of organizations under extreme stress,

The Deadline Effect addresses a common conundrum with unusual insight."

Sloane Crosley, author of I Was Told There'd Be Cake and Look Alive Out There

"Fascinating . . . full of insight and the observational flare of excellent magazine writing . . . This entertaining guide to the art of getting things done gets it done with style."

Publishers Weekly


The Deadline Effect investigates the strategies that smart organizations used to stay on schedule. You'll go behind the scenes at a theater before opening night, a brand-new restaurant, a presidential campaign, a ski resort, an Easter lily farm, Best Buy on Black Friday, and more. The book will help you understand the psychological underpinnings of procrastination, the dynamics of teams and customers, and techniques for using deadlines to make better, more assured decisions.



(Available from bookstores everywhere on July 6.)


Christopher Cox has written about politics, business, books, and science for The New York Times MagazineGQHarper’sWired, and Slate. In 2020, he was named a Knight Science Journalism Fellow at MIT and a visiting scholar at NYU’s Arthur L. Carter Journalism Institute. He was formerly the chief editor of Harper’s Magazine and executive editor of GQ, where he worked on stories that won the Pulitzer Prize, the PEN Literary Award for Journalism, and multiple National Magazine Awards. Cox  lives in Brooklyn with his wife, Georgia, and their two daughters, Carson and Alice.